Built for inflection points.
Founders bring me in when the stakes are highest — a launch with no runway, a repositioning under scrutiny, an organization that's drifted from its own north star. I'm the person who can hold the whole picture and move fast.
For 25 years I've done this for Rihanna, Christy Turlington Burns, Ken Frazier, Kenneth Chenault, Ginni Rometty, Jacqueline Novograza, and Jochen Zeitz.
Most of the time I'm starting with nothing: no team, no brand, no audience, no playbook. That's not a problem. That's the work I'm made for.
My practice moves freely between corporate, nonprofit, and social impact. The sector is secondary. The mission isn't.
Based in Washington, D.C. M.A., Columbia. B.A., Princeton.
Three things.
One integrated whole.
Strategy
Clarity of vision, organizational architecture, and the kind of strategic counsel that holds through a crisis. I've served as strategic partner to CEOs at every stage — board presentations, turnarounds, long-range planning. I see around corners.
Brand
I build brands from zero — positioning, visual identity, messaging architecture, go-to-market. Seven organizations launched from scratch. Several more repositioned. I know how to turn a founder's vision into something an audience claims as their own.
Story
Narrative is what holds the rest together. Earnings calls, annual reports, documentary series, crisis communications, speaking platforms — I've shaped the public voice of some of the world's most recognized leaders. Words have stakes. I treat them that way.
Launches.
Repositionings.
Turnarounds.
The pattern is consistent: a founder at an inflection point, an organization that needs to find its form. Here's what we built.
OneTen
Ken Frazier · Kenneth Chenault · Ginni Rometty
Joined as the second hire. No website, no social, no collateral, no audience. Built brand, communications, and go-to-market for a first-of-its-kind Fortune 500 CEO coalition — to national awareness in under 24 months.
Clara Lionel Foundation
Rihanna
Shifted CLF from general philanthropy to recognized leader in climate resilience. Managed all communications through $40M+ in emergency grant distributions.
Every Mother Counts
Christy Turlington Burns — Founded 2008
Conceived and launched the platform — brand, narrative, website, and a global partnership alliance with CARE, Planned Parenthood, UNFPA, Amnesty International, and the White Ribbon Alliance.
Every Mother Counts
Christy Turlington Burns — Returned 2019
Returned a decade later. Restructured development, marketing, and engagement. Doubled annual revenue. Tripled flagship event revenue. Built a six-figure digital fundraising engine.
Breast Cancer Research Foundation
Evelyn H. Lauder
Transformed a one-person PR function into a full communications and marketing department. 35% online revenue growth in the first 9 months. 288% increase in email-driven traffic.
Zeitz Foundation / PUMAVision
Jochen Zeitz, CEO PUMA
Built the Zeitz Foundation from concept — translated a complex sustainability vision into a consumer-facing brand, accreditation program, and global ecotourism coalition.
25 years.
One
throughline.
Across corporate, nonprofit, and social impact — always at inflection points, always building something that didn't exist before.
Chief Communications & Marketing Officer
OneTen
Second hire. Built brand, communications, and marketing from zero for a Fortune 500 CEO coalition. National awareness in under 24 months.
Senior Communications Advisor
Clara Lionel Foundation
Brand repositioning, crisis communications, and narrative strategy for Rihanna's global philanthropic foundation.
Managing Director, Comms, Development & Engagement
Every Mother Counts
Organizational turnaround for the maternal health nonprofit I helped found. Doubled revenue, tripled event revenue.
Global Head, Brand Strategy & Communications
Acumen
Led global communications across seven country offices. Positioned CEO Jacqueline Novogratz for World Economic Forum and COP22.
Chief Engagement Officer
Breast Cancer Research Foundation
Built comms and marketing from a one-person PR role. 35% online revenue growth in 9 months.
Director, Global Corporate Communications
Estée Lauder Companies
Executive communications partner to CEO and Chairman. Earnings call scripts, annual reports, global intranet transformation across 28 brands.
Founder-Stage Advisor
Independent Practice
Built brand platforms for Jochen Zeitz (Zeitz Foundation, PUMAVision) and Christy Turlington Burns (Every Mother Counts).
Brand Manager & Director of Special Projects
Turly, Inc.
All brand and marketing communications for Christy Turlington Burns, including Nuala × PUMA and partnerships with CARE and (RED).
"I build the plane while flying it.
And I deliver results."
Working on
something real?
I work with a small number of founders and organizations at a time. If you're at an inflection point — a launch, a repositioning, a turnaround — I'd like to hear about it.
